Precision eControl Launches Authorized Seller Management in Orion, Connecting Channel Relationships, Marketplace Intelligence, and Performance Measurement
New capabilities create a unified environment to manage channel integrity by bringing seller relationships, communications, and program records into the same platform brands use to detect disruption and measure channel health.
Key facts
- What
- Authorized Seller Management (ASM), a new module in the Orion channel integrity platform
- Who
- Precision eControl, for consumer brands managing authorized seller networks and ecommerce channel disruption
- What it enables
- Connected seller relationship records, quality-control audits, seller communications, and program documents alongside marketplace intelligence, enforcement, and outcome reporting
- Availability
- October 7, for U.S. authorized seller networks
Precision eControl today launched Authorized Seller Management (ASM) in Orion, its channel integrity platform for consumer brands. The launch brings authorized seller relationships, quality-control audits, communications, and program records into the same operating environment as marketplace monitoring, disruption analytics, enforcement, and impact reporting. By connecting channel relationships with observed seller activity and the work of managing channel partners, Orion helps brands make better-informed decisions, coordinate its actions, and track improvements in channel health.
What is Authorized Seller Management?
Authorized Seller Management connects the management of a brand’s authorized seller network with the marketplace intelligence and enforcement capabilities in Orion. Brands can organize their seller relationships and authorization records, assign and complete quality-control audits of their authorized sellers, communicate with sellers, and maintain program documents alongside visibility into online seller activity. This gives teams the relationship context and working tools they need to manage channel integrity day to day.
What problem does ASM solve?
Brands often manage seller relationships in spreadsheets, communicate through individual inboxes, and store documents in disconnected systems. Meanwhile, marketplace monitoring shows seller activity without the full context of those relationships. Teams must piece together who a seller is, where it operates, whether it is authorized, and what actions have been taken. ASM brings these records and recurring workflows into Orion, reducing fragmentation and preserving a shared history as brand teams and team member responsibilities change.
What can brands do with ASM?
- Connect businesses to their selling locations: Map parent companies to their marketplace storefronts, websites, and physical locations, with authorization status visible across the ecosystem.
- Build a central seller record: Bring business details, seller and brand contacts, authorizations, audit history, and communications together with marketplace activity to support better informed business decisions.
- Verify seller standards: schedule, assign, and complete quality-control audits to assess whether authorized sellers meet program requirements, document findings, and conduct follow-up audits to verify remediation.
- Coordinate seller communications: send policy updates, do-not-sell lists, and notices of policy violations using reusable templates and contact lists with a retained history of communications.
- Centralize program documents: store program terms, MAP policies, warranty documents, and quality control materials, and attach them directly to communications.
“Brands need to connect what they know about their channel partners with what those sellers are doing in the market and with the work required to address disruption. ASM brings more of that day-to-day work into Orion, giving a Brand’s teams a shared environment to manage seller relationships, act on intelligence, and measure progress toward healthier channels and stronger commercial performance.”
How does ASM fit into the Orion platform?
Orion connects four essential parts of channel integrity management: marketplace intelligence, seller management, enforcement, and outcome measurement. Monitoring and analytics help brands identify and prioritize advertised pricing disruption, Buy Box loss and suppression, and unauthorized seller activity. ASM adds relationship context and tools for recurring work with authorized sellers, including audits, communications, and program recordkeeping. Together with Orion’s enforcement workflows and Business Impact reporting, these capabilities help a Brand’s teams move from understanding channel conditions to taking action and evaluating results within a shared platform.
When and where is ASM available?
ASM is available now in Orion for U.S. authorized seller networks. To see how Orion connects seller management, marketplace intelligence, enforcement and impact reporting request a demo at https://precisionecontrol.com/schedule-a-demo/
Frequently asked questions
What is Authorized Seller Management (ASM)?
Authorized Seller Management (ASM) is a module in Precision eControl's Orion platform. It helps consumer brands manage their authorized seller networks by mapping seller relationships, managing quality-control audits, sending seller communications, and storing program documents in one workspace.
What is a seller entity in Orion?
A seller entity is the parent business that owns one or more selling locations, such as an Amazon storefront, a Walmart storefront, a proprietary website, or a brick-and-mortar store. Orion uses seller entities to show how a brand's sellers connect and to manage relationships at the business level.
What is channel integrity?
Channel integrity is a brand's control over how, where, and by whom its products are sold. It covers governing authorized sellers, monitoring marketplace activity, diagnosing disruption, enforcing authorized seller policies, and measuring the commercial results.
Can ASM manage brick-and-mortar retailers?
Yes. Authorized Seller Management lets brands add brick-and-mortar retailers to their seller network alongside online storefronts and websites.
Can brands send communications to authorized sellers from Orion?
Yes. The ASM Communications hub lets brands email authorized sellers from Orion, including policy updates, do-not-sell lists, and MAP holiday notices. It uses reusable templates, contact lists, an image library, and a centrally managed sender address, and it keeps a searchable history of every message.
Which marketplaces does Orion monitor?
Orion monitors products, sellers, offers, and advertised pricing across Amazon, Walmart, Google Shopping, and brand and retailer websites.
Where is Authorized Seller Management available?
Authorized Seller Management is available in Orion for authorized seller networks in the United States.
Is ASM a separate tool?
No. Authorized Seller Management is built natively inside Orion, so authorization data and marketplace monitoring data live in the same platform.
Request a demo
See how Orion connects seller management, marketplace intelligence, enforcement, and impact reporting.
Schedule a DemoAbout Precision eControl
Precision eControl helps consumer brands gain and maintain control of their online channels through Orion, a platform for partner governance, marketplace monitoring, disruption intelligence, enforcement, and impact measurement.
Media contact: Amanda Ernst, akernst@precisionecontrol.com