June 23, 2026 No Comments
Orion’s Seller Management module provides centralized oversight of every seller in a brand’s ecosystem, authorized resellers, distributors, and unauthorized third-party sellers alike. It maintains a unified record of seller authorization status, contact information, and enforcement history. Brands use seller management to track Authorized Seller compliance over time, investigate the sources of unauthorized inventory, and coordinate policy enforcement across the brand’s sales, legal, and operations teams. It is designed for brands that sell through multi-channel online retail and need to manage complex seller networks systematically rather than reactively.
Centralize oversight of Authorized and Unauthorized Sellers. Track seller status, manage approvals, and enforce policy compliance.
A: Seller Management refers to the process of tracking, categorizing, and managing all sellers who represent a brand, both those who are authorized by the brand and those who are not. It involves maintaining records of Seller authorization status and their approved channels of sale, monitoring Authorized Seller compliance with a brand’s policies, documenting enforcement history, and providing the information a brand needs to make decisions regarding whether to continue, modify, or terminate seller relationships.
A: An Unauthorized Seller is a third party who either (1) sells a brand’s products online without the brand’s permission, or (2) sells a brand’s products outside of the brand’s established, authorized channels. Unauthorized Sellers can cause problems by not adhering to a brand’s quality standards or selling Gray Market goods that cause harm to a brand’s reputation. Finally, Unauthorized Sellers can undermine a brand’s ability to execute its intended Channel Strategy, govern its channel relationships, and ensure a positive consumer experience.
A: A ‘Do Not Sell’ List (“DNS”) is a list of entities (typically resellers, distributors, or other intermediaries) that a brand has identified as not authorized to sell its products and has advised its authorized channel partners not to sell its products to those entities on the DNS list. A DNS list allows a brand’s authorized partners and its own sales teams to quickly check eligibility of a potential customer. And they are shared with distributors to ensure that distributors are not unknowingly selling product to bad actors who have previously violated a brand’s policies and standards.
A: Orion centralizes seller profiles relevant to a brand, including authorization status, contact information, policies, and enforcement history. If one of the brand’s Authorized Sellers violates MAP, for example, the platform will provide the brand with workflows for sending notices and documenting the compliance record over time. This is important information that will allow a brand to make informed decisions about retail partnerships and communications with internal stakeholders.
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