Precision eControl today announced Orion, a disruption intelligence and enforcement platform designed to help brands take control of their digital sales environment across marketplaces and retailer channels. Orion transforms fragmented marketplace data into focused intelligence, prioritizes the risks and opportunities that matter most, and enables strategic, cross-functional communication and enforcement that protects brand value and delivers commercial ROI.

"Digital commerce disruption is everywhere, and most teams are drowning in data without a clear path to action. Orion was built to change that."
— Blake Burrus, CEO, Precision eControl

Brands face a rapidly evolving ecosystem of unauthorized sellers, channel conflict, price matching, cross-border arbitrage, and suppression drivers, often spread across disconnected tools and siloed teams. Traditional monitoring floods teams with unprioritized violations, while point solutions can't connect root causes to outcomes. Orion addresses these challenges by connecting the signals that move KPIs and converting them into strategic action.

Navigate complexity. Act with clarity.

Orion gives brands a single connected view of what's happening, the clarity to prioritize the highest-impact issues, and enforcement paths that help teams execute and measure results — across channels and thousands of products.

Orion is purpose-built around four core capabilities

Unified Visibility

Orion delivers a single, connected view across digital channels — bringing internal teams together around a unified source of truth and enabling faster, more confident responses as disruption happens.

Clarity That Drives Action

Advanced analytics cut through noise to spotlight the most critical risks and opportunities. Orion uses contextual, multi-dimensional prioritization to surface the highest-value targets and recommend the right playbook, moving teams from data overload to focused guidance.

Precision Enforcement

Orion bridges detection and decisive action with enforcement pathways that route the right data to the right stakeholders. Cross-functional workflows help legal, sales, operations, marketing, and eCommerce teams collaborate on repeatable, scalable enforcement.

Intelligence for Impact

Orion connects actions to outcomes, linking enforcement activity to KPIs that matter to executives — revenue, margin, suppression recovery, and overall channel health — so teams can prove ROI and continuously optimize strategy.

Designed to connect seller ecosystems and coordinate action

Orion supports comprehensive seller management, helping brands see and manage their full seller ecosystem (authorized and unauthorized) and coordinate next steps across internal stakeholders and external legal counsel.

"Orion doesn't just find issues, it helps brands resolve them in a way that's measurable and repeatable. Every action is informed by insight, aligned to brand policies, and tracked so teams can demonstrate progress over time." — Blake Burrus

Availability

Orion is available now.

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About Precision eControl

Precision eControl builds solutions that help brands thrive in digital commerce by elevating how they see, prioritize, and take action against disruption across eCommerce sales channels. The company's vision is to create a better digital commerce ecosystem, one where brands, retailers, and consumers all thrive.